As TikTok Traction continues and under scrutiny over its various operating processes, the Singaporean video app Like has announced its intentions to enter the US market.
According to the PR release:
As such, the fourth most downloaded video app in the world is entering the US market behind Facebook (Facebook App Development cost) and Instagram (Instagram App Development Cost). It provides short-form (15-second) videos — recorded and live — at the forefront of how people use and act on the content. A revolution. With over 1000 video effects including its outstanding video creation suite, sophisticated Artificial Intelligence-based curation, and 4D effects, extensive music library and beauty and video filters and stickers, Like having seen explosive growth since 2017
True, Like has grown significantly. The app now has 115 million monthly active users, growing to more than 200% of its audience in 2019. Like also recently topped the App All ‘Breakout Apps and Games’ list for 2019. On downloads and/or consumer spending in the previous year.
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So why is Like so popular?
As mentioned above, it offers a range of video creation and editing tools, including like effects, touch-up options, and “4D effects”.
As you can see in this video, the “4D” element is related to unique, movie-style graphics that provide another creative insight into your Like Clips. These do not look significantly different from other filter options in other apps, but they do look impressive and contribute to the popularity of Like.
In addition to this, the Like Live-streaming functionality and the Face Swap feature are called “Face Magic”, which allows users to be “any superstar or movie roll you instantly like”.
Interestingly, TikTok is also experimenting with a similar ‘deep fake’ style tool for video clips, which comes with its own range of concerns.
Like has seen most of its growth in Southeast Asia, but it is now also growing in Russia and India. Now it’s looking to push into the U.S. market — it could put a squeeze on Tic Tac Toe, especially as many people are confined to their homes and are looking for new ways to keep themselves engaged and active.
Sure, it seems to have potential. Will this become the next big thing? Does it slow downticks? With so many short-form video options, you want to have a wider impact on take-up — but in the end, one grows on top.
TickTalk is off to a significant start, but it’s good to keep an eye on the Like in the coming months.
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